Hexaview launches open-source tool to monitor how AI describes brands

Hexaview Technologies has released jusBrandMax, an MIT-licensed tool that measures how Claude portrays a brand and flags inaccuracies. The open-source release is aimed at companies trying to manage visibility and correctness as buyers increasingly rely on AI-generated answers.

Why it matters: - Buyers are increasingly getting product recommendations from AI instead of search results. - A brand that is absent, misstated, or downranked in an AI answer can lose consideration before a sales team ever sees the lead. - jusBrandMax is designed to make that visibility measurable so teams can act on it.

What happened: - Hexaview Technologies released jusBrandMax on July 2, 2026. - The tool is open source under the MIT license. - The release centers on Claude, with the tool measuring how the model describes a brand. - The software is available on GitHub at the project's repository. - jusBrandMax can be installed as a Claude Code plugin or as a connector for Claude Desktop.

The details: - jusBrandMax scores brand visibility across six dimensions: presence, share of voice, prominence, sources, sentiment and accuracy. - The tool turns those dimensions into a single report a team can use. - The software imports only the Node standard library and has zero runtime dependencies. - Users can inspect how each score is calculated, fork the code and self-host the tool. - jusBrandMax runs on a user’s own machine with a user’s own API key. - The tool can also run against any OpenAI-compatible model, including local or internal models. - Hexaview says the design keeps brand data, strategy and customer information inside the organization. - When a report identifies a gap, Claude can draft a fix in the same session, and teams can rerun the report to measure the change.

Between the lines: - Hexaview is positioning jusBrandMax as more than a monitoring dashboard. - The open-source approach is meant to address a trust problem in AI brand measurement by making the methodology inspectable. - The release also reflects a broader bet that AI-native companies will prefer tools they can audit, host and adapt themselves. - Ankit Agarwal, Hexaview’s founder and CTO, said the company wants to ship useful tools, open them up and let the market verify the work. - Agarwal also said the company built the product because owners should control what shapes their brand.

What's next: - Hexaview says jusBrandMax is ready for use now. - The company expects teams to apply the tool, publish fixes and rerun reports to track lift. - Hexaview also says the same framework can be used with internal or local models as AI-native workflows spread beyond Claude.

The bottom line: - Hexaview is betting that brand management in the AI era will depend on inspectable, open tools that show what models actually say and let teams correct the record quickly.