Kombucha tea market seen topping $9 billion by 2030

The kombucha tea market is projected to surpass $9 billion in 2030, according to The Business Research Company, with North America and the U.S. expected to lead growth. Fruit flavors are forecast to remain the biggest segment as demand rises for probiotic, low-sugar and clean-label drinks.

Why it matters: - Kombucha is moving from niche wellness drink to a more meaningful slice of the beverage market. - The market is projected to reach more than $9 billion by 2030. - That would put kombucha at about 13% of the tea market, which is expected to be roughly $74 billion by 2030. - Within the broader food and beverages industry, kombucha would represent nearly 0.1% of the estimated $9,313 billion market value.

What happened: - The Business Research Company released its Kombucha Tea Market Report 2026 – Market Size, Trends, And Global Forecast 2026-2035. - The report puts the kombucha tea market on an 18% CAGR path leading up to 2030. - North America is projected to be the largest region in 2030, with market value of $3.7 billion. - The USA is projected to be the largest country in 2030, with market value of $3.0 billion. - The report says fruits will be the largest flavor segment in 2030, accounting for 47% of the market, or $4 billion.

The details: - North America’s kombucha market is forecast to grow from $1.7 billion in 2025 at a 17% CAGR. - U.S. kombucha sales are forecast to rise from $1.4 billion in 2025 at a 17% CAGR. - The fruits segment is supported by demand for refreshing, naturally flavored beverages and more diverse taste profiles. - The report also segments the market by packaging type into glass bottles, aluminum cans, pet bottles and other packaging types. - Distribution channels include supermarkets and hypermarkets, online retailers, health stores and convenience stores. - The report says the most significant growth opportunities lie in the fruits, regular or original, herbs and spices, flowers and other flavor categories. - Those segments are projected to contribute more than $4.8 billion in market value by 2030. - The fruits market is projected to grow by $2 billion from 2025 to 2030. - The regular or original segment is projected to grow by $1 billion over the same period. - The herbs and spices segment is also projected to add $1 billion. - The flowers segment is projected to grow by $0.3 billion. - The other flavor types segment is projected to grow by $0.5 billion. - The report says kombucha’s growth is being supported by product innovation, wider retail reach and e-commerce expansion. - It also highlights rising interest in organic and clean-label drinks across global markets.

Between the lines: - The report frames kombucha as part of a bigger shift toward functional beverages, not just a flavor trend. - Growth is tied to consumer interest in gut health, probiotics, low-sugar drinks and natural ingredients. - The strongest demand appears to be coming from developed markets, where clean-label and wellness-focused products have gained traction. - The report’s growth drivers are broad, which suggests kombucha is benefiting from multiple overlapping consumer trends rather than one single catalyst.

What's next: - The market is expected to keep expanding through 2030 if demand for functional and probiotic beverages holds. - The largest gains are likely to come from fruit-based products and from continued expansion in North America and the U.S. - The report says its 2026 editions include market attractiveness scoring, TAM analysis, company scoring tools, dashboards and trend analysis. - A free sample of the report and the full market report are available from The Business Research Company.

The bottom line: - Kombucha is projected to stay one of the faster-growing corners of the beverage aisle, with fruit flavors and North America leading the next phase of expansion.