Candy Digital’s first 2026 MLB Gold Series drops sell out for over $57,000

Candy Digital’s debut 2026 MLB Gold Series ICONs release, Power, sold out all 36 packs in 27 minutes for more than $57,000 on candy.io. The drop introduced Candy’s reverse auction format and featured six star hitters with some of the scarcest digital baseball cards the company has released.

Why it matters: - Candy Digital used the first 2026 MLB Gold Series ICONs release to test a new sales format and prove demand for scarce digital collectibles. - The sellout shows collectors will pay premium prices for low-edition MLB assets when supply is tightly controlled.

What happened: - Candy Digital closed its Power release on candy.io with all 36 packs claimed. - The auction brought in over $57,000 from 16 bidders. - The first pack sold for $2,500. - The final pack sold for $1,400. - The drop marked the debut of Candy Digital Reverse Auction.

The details: - Power featured six hitters: Shohei Ohtani, Juan Soto, Manny Machado, Freddie Freeman, Kyle Schwarber and Vladimir Guerrero Jr. - Each player had 36 Gold Series ICONs in the release. - The edition breakdown included 25 Rares numbered to /25, 10 Epics numbered to /10 and one 1-of-1 Legendary for each player. - Candy said those are the lowest Rare and Epic edition sizes it has released. - The release also included two limited inserts: a Juan Soto Pixicon /5 and a Shohei Ohtani Momenticon /5. - The auction opened at $2,500 and dropped by $100 every 60 seconds while packs remained. - Collectors could claim a pack at the displayed price at any point. - Every participant saw the same price, pack count and countdown at the same time. - The drop sold out in 27 minutes. - The average lot sold for $1,590. - The average price per card was over $250.

Between the lines: - The reverse auction format creates urgency while keeping pricing transparent across all bidders. - Candy is pairing that format with extreme scarcity to push digital card releases closer to high-end physical collectibles. - Matt Novogratz said collectors claimed packs at $2,500, the highest price Candy has ever sold. - Tad Smith said the company is building “the same discipline” that the auction world has long used into digital collecting.

What’s next: - Candy Digital plans new Gold Series releases every few weeks. - Each upcoming drop will center on a new theme and lineup. - The company said it will share full details on the Candy Digital blog and on Candy Digital’s X account.

The bottom line: - Candy Digital’s first Gold Series drop of 2026 mixed star power, strict scarcity and a descending-price auction to drive a full sellout fast.