Core Factors launches Type Dynamics for Jung-based MBTI training

Core Factors has released Type Dynamics, an assessment for coaches and talent professionals that presents the 16 personality types through Jung’s eight cognitive processes. The company says the tool is designed to help practitioners teach type at a deeper level in leadership, team and coaching work.

Why it matters: - Type Dynamics gives MBTI practitioners a way to teach the 16 personality types using Jung’s original eight cognitive processes, not just the four-letter type code. - Core Factors is targeting coaches, consultants and talent professionals who need a deeper framework for leadership, team development and communication work. - The release lands as organizations put more emphasis on leader development and innovation.

What happened: - Core Factors released Type Dynamics, an assessment that delivers both a four-letter type code and a person’s pattern of Jung’s eight cognitive processes. - The assessment was developed by Mark Majors, Ph.D., a counseling psychologist who worked on the Form M revision of the MBTI® and served as director of research at the Center for Applications of Psychological Type. - The product is built for practitioners who introduce the 16 personality types and want to teach the model at the level Jung described. - Core Factors also published The 16 Personality Types: Profiles for Self-Discovery, a companion booklet written by Cindy Paris and Kris Kiler.

The details: - Type Dynamics presents the participant materials as a workbook. - The workbook introduces the four perception processes first. - It then introduces the four judgment processes. - It closes with the participant’s four-letter code, the cognitive process pattern for that person, and all 16 patterns for comparison. - The cognitive process results go only to the practitioner on a separate report. - Core Factors says the scores show which processes a person uses most readily. - Core Factors says the scores are not a measure of ability and require trained interpretation. - A client’s cognitive process results can differ from what the type code would predict, and Core Factors says that difference can reflect development rather than an incorrect type. - Type Dynamics measures the same 16 types across the same four dichotomies used in existing training and interpretation models. - The report explains the eight cognitive processes itself instead of leaving practitioners to build that explanation from their own material. - The system works in coaching, workshops and team development. - Core Factors says the Participant Hub keeps results available between sessions. - Participants can read full descriptions of all 16 types in the hub. - Practitioners can enable Evidentra®, Core Factors’ AI Coach Assistant, for clients who want help applying results. - The practitioner controls when results are released and which features are available. - Practitioners can apply for a free Core Factors Pro Account or request a demonstration at corefactors.com. - Approval includes onboarding with a Core Factors account manager and coursework required to administer the type assessments. - The companion booklet is available now through Amazon, with other Amazon marketplaces priced in local currency. - Readers do not need an assessment, facilitator or program to use the booklet on their own.

Between the lines: - Core Factors is positioning Type Dynamics as a more complete teaching tool for Jungian type, rather than a simple results report. - Separating the participant and practitioner reports suggests the company wants to preserve interpretation quality while still giving clients something practical to work with. - The companion booklet extends the same framework to self-study, which broadens the audience beyond professional practitioners. - The launch also reflects a wider market shift toward leadership development tools that emphasize decision-making, collaboration and innovation.

What’s next: - Practitioners interested in using Type Dynamics can seek access through Core Factors’ Pro Account process. - Users of the companion booklet can start using it immediately through Amazon. - Core Factors will likely continue positioning the Participant Hub and Evidentra as part of the broader assessment workflow.

The bottom line: - Core Factors is trying to move personality-type work from a basic label system to a deeper Jung-based development tool for coaches, teams and leaders.