eMBB service market to hit $17.25 billion by 2030

The enhanced mobile broadband service market is forecast to surge from $1.57 billion in 2025 to $17.25 billion by 2030, driven by 5G rollout, bandwidth-heavy apps and rising mobile data demand. Asia-Pacific led the market in 2025, while North America is expected to grow fastest through the forecast period.

Why it matters: - Enhanced mobile broadband, or eMBB, is becoming a core 5G service for faster data speeds, higher network capacity and lower latency. - The market's growth reflects rising demand for video streaming, cloud gaming, virtual reality and other bandwidth-heavy mobile services. - Faster eMBB deployment could improve mobile connectivity in crowded cities and across wider geographic areas.

What happened: - The Business Research Company published its Enhanced Mobile Broadband (eMBB) Service Global Market Report 2026, covering market size, trends and forecasts for 2026-2035. - The report projects the eMBB service market will rise from $1.57 billion in 2025 to $2.54 billion in 2026. - The report forecasts the market will reach $17.25 billion by 2030. - The company projects a 61.8% CAGR in 2026 and a 61.4% CAGR over the forecast period. - A free sample of the report is available. - The full market report is also available.

The details: - The report links market growth to the spread of smartphones, higher demand for high-speed internet, more video streaming, rising mobile data traffic and telecom infrastructure investment. - The forecast also points to expanding 5G networks, more bandwidth-heavy apps, wider use of connected devices and smart services, and growth in enterprise 5G solutions. - eMBB is designed to deliver significantly higher data speeds, better network capacity and reduced latency than earlier mobile technologies. - The service supports high-definition video streaming, cloud gaming and immersive virtual reality applications. - 5G infrastructure behind the growth includes base stations, radio access networks, fiber backhaul and core network systems. - In December 2025, 5G Americas said global 5G connections rose from 2.25 billion in 2024 to 2.8 billion in the third quarter of 2025, an increase of about 24.4%. - The report highlights ultra-fast 5G networks, low-latency connectivity, advanced network infrastructure, private 5G networks and seamless mobile broadband experiences as major trends.

Between the lines: - The forecast suggests eMBB is moving from a consumer feature to a foundational layer for mobile and enterprise connectivity. - The scale of the projected CAGR points to a market still in an early, infrastructure-led growth phase. - The 5G adoption figures reinforce the idea that network buildout is still creating room for new service revenue.

What's next: - The report expects 5G deployment to keep expanding, which should support demand for eMBB services through 2030. - North America is expected to be the fastest-growing region over the forecast period. - Asia-Pacific held the largest market share in 2025. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The Business Research Company also said its 2026 reports include TAM analysis, company scoring matrices, forecasting dashboards, market hotspot infographics and updated graphics and tables.

The bottom line: - eMBB is emerging as one of the clearest commercial beneficiaries of 5G expansion, with the market set for rapid growth as data demand accelerates.