ABetter Design launches Splash Jam Bubble Tunnel for active preschool play

ABetter Design Company has introduced the Splash Jam Bubble Tunnel™, a $59.99 bubble-filled active play toy for ages 3 and up that was named a Toy Insider Top Holiday Pick for 2026. The launch expands the company’s outdoor play lineup and adds to its new B2B distribution push for smaller toy makers.

Why it matters: - The Splash Jam Bubble Tunnel gives preschoolers a movement-based play option that blends bubbles with crawling, running, and social play. - The new product adds another retail-ready item to ABetter Design Company’s active play portfolio as the company expands its distribution business. - The toy’s holiday-pick recognition could help it stand out in a crowded seasonal toy market.

What happened: - ABetter Design Company announced the launch of the Splash Jam Bubble Tunnel™ on September 30, 2026. - The product is a lightweight tunnel that sends a continuous stream of bubbles through the play space. - The Splash Jam Bubble Tunnel is priced at $59.99 and is aimed at children ages 3 and up. - Toy Insider named the Splash Jam Bubble Tunnel a Top Holiday Pick for 2026.

The details: - The toy is designed to encourage kids to crawl, run, and play through a bubble cascade. - ABetter Design Company says the product is intended for gatherings, parties, backyard use, and everyday play. - The company says the toy features continuous bubble flow, quick setup, durable lightweight construction, and active play that supports movement and social interaction. - ABetter Design Company said the Splash Jam Bubble Tunnel is a twist on classic bubble play with a high-energy, experiential format. - President David Beker said the company wanted to reimagine active play by turning bubbles into an active highlight. - The company said the product joins an award-winning lineup that includes Splash Jam Aqua Sword™ and Cornhole Shootout™.

Between the lines: - The launch fits ABetter Design Company’s broader positioning around screen-free, motion-driven toys. - The Bubble Tunnel also serves as a retail proof point for the company’s newer B2B distribution division. - That division is aimed at helping small and mid-sized toy companies and inventors scale through sales, logistics, and retail distribution services. - The company recently said it is partnering with a curated group of toy brands across multiple categories to broaden retail reach and improve delivery to stores. - The strategy appears designed to pair product development with distribution infrastructure, which can give smaller brands a better path to shelf space.

What’s next: - ABetter Design Company is positioning the Splash Jam Bubble Tunnel as a seasonal play item for birthdays, playdates, and summer use. - The company’s distribution arm is expected to keep adding brands as it builds out retail support services. - The Splash Jam Bubble Tunnel is likely to be part of the company’s holiday and outdoor play push.

The bottom line: - ABetter Design Company is betting that a simple bubble toy with built-in motion can win both playtime and retail attention.