Strategy market to hit $163.11 billion by 2030

The Business Research Company says the global strategy market will grow from $102.72 billion in 2025 to $163.11 billion by 2030, driven by AI-powered decision tools, real-time analytics and demand for personalized digital experiences. Asia-Pacific held the largest share in 2025 and is expected to be the fastest-growing region.

Why it matters: - The strategy market is expanding as companies lean harder on structured planning, data-driven decisions and advisory tools to compete. - The forecast points to continued demand for strategy services and software tied to AI, analytics, cloud platforms and ESG planning. - Rising personalization expectations are pushing more businesses to invest in strategic consulting and customer-focused digital experiences.

What happened: - The Business Research Company released its Strategy Global Market Report 2026, covering market size, trends and forecasts for 2026-2035. - The report says the global strategy market will rise from $102.72 billion in 2025 to $112.48 billion in 2026. - The report projects the market will reach $163.11 billion by 2030. - The report was issued from London on October 7, 2026. - The company also made available a free sample of the report and the full strategy market report.

The details: - The market’s 2025-to-2026 growth rate is projected at 9.5%. - Historic growth is linked to globalization of consulting services, corporate restructuring, broader management consulting adoption and enterprise IT expansion. - The forecast period growth rate is projected at 9.7%. - Expected growth drivers include AI-powered decision intelligence, real-time strategic analytics, cloud-based consulting platforms, ESG-oriented corporate planning and predictive business modeling tools. - Key future trends include AI-enhanced strategic planning, cloud-enabled corporate performance management, data-driven competitive intelligence, digital transformation consulting and sustainability integration in corporate strategy. - Strategy is defined in the report as the planning and decision-making process organizations use to set long-term goals, allocate resources and strengthen competitive position. - The report says strategy helps businesses identify opportunities, improve operational efficiency and align objectives with measurable outcomes. - The report cites a Contentful survey showing 89% of U.S. marketing decision-makers in January 2025 viewed personalization as critical to business success over the next three years, up from 75% in 2023. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The report also includes market attractiveness scoring, TAM analysis, company scoring matrix graphics, Excel-based forecasting dashboards, market hotspots infographics, key technologies and future trend analysis, plus updated graphics and tables.

Between the lines: - The report frames strategy as increasingly tech-enabled, with decision support shifting toward faster analytics and automation. - Personalization is becoming a strategy-market tailwind because digital experiences now depend more on customer data and response speed. - Asia-Pacific’s lead suggests the strongest demand is coming from markets where enterprise expansion and digital transformation are moving quickly.

What's next: - The strategy market is expected to keep growing through 2030 as companies invest in tools that connect planning, analytics and execution. - Demand should continue to build around AI-enabled advisory services and software that can support more frequent strategic decisions. - Regional competition for strategy services is likely to intensify as Asia-Pacific remains the fastest-growing market.