Clean beauty market seen reaching $17.1 billion by 2030

The clean beauty and sustainable personal care market is forecast to grow from $10.22 billion in 2025 to $17.06 billion by 2030, driven by demand for safer ingredients, refillable formats and eco-friendly packaging. North America led the market in 2025, while Asia-Pacific is expected to grow fastest through the forecast period.

Why it matters: - Clean beauty and sustainable personal care products are moving from niche to mainstream as shoppers prioritize ingredient safety, lower environmental impact and more transparent sourcing. - The category’s growth has implications for packaging, raw materials, manufacturing and retail across beauty and personal care. - The market’s packaging shift matters because it is being pushed by both consumer preference and regulation.

What happened: - The clean beauty and sustainable personal care market is projected to rise from $10.22 billion in 2025 to $11.35 billion in 2026. - The 2026 estimate implies 11.1% year-over-year growth. - The market is forecast to reach $17.06 billion by 2030. - That 2026-2030 period implies a 10.7% compound annual growth rate. - The Business Research Company published the forecast in its report, The Clean Beauty and Sustainable Personal Care Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035.

The details: - Consumer demand for safer, more eco-conscious products is a central growth driver. - Interest in natural personal care products is increasing. - Demand for sustainable packaging solutions is rising. - Organic beauty product use is growing. - Concerns about harmful chemicals in cosmetics are supporting category expansion. - Future growth is expected to be supported by refillable beauty products, biotechnology-derived ingredients, plastic-free packaging, responsibly sourced raw materials and more sustainability across the product lifecycle. - Key trends include reusable beauty packaging, plant-based and organic components, ingredient-source transparency, waterless formulations and ethical, cruelty-free products. - Clean beauty and sustainable personal care products are defined as items that use safe, non-toxic ingredients, responsible sourcing, sustainable packaging and ethical manufacturing. - The market analysis covers Asia-Pacific, Southeast Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - North America held the largest market share in 2025. - Asia-Pacific is expected to be the fastest-growing region during the forecast period. - The 2026 report edition adds market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, and updated graphics and tables.

Between the lines: - Sustainable packaging is emerging as a key commercial lever because it aligns with regulation and consumer willingness to pay more. - Trivium Packaging said in an April 2023 report that 82% of consumers are willing to pay more for sustainably packaged products, up 4 percentage points from the prior year. - Stricter rules in developed markets, including the European Union’s Single-Use Plastics Directive and extended producer responsibility programs, are accelerating packaging changes. - The forecast suggests competition may increasingly center on sourcing claims, packaging formats and product formulas rather than only branding.

What's next: - Brands are likely to keep investing in refill systems, waterless products and plastic-free packaging. - Regulatory pressure and consumer demand are expected to continue favoring recyclable, biodegradable and compostable packaging. - The strongest growth opportunity appears to be in Asia-Pacific, where expansion is projected to outpace other regions. - The Business Research Company is promoting the report with a free sample and the full market report link: Download a free sample and View the full report.

The bottom line: - Clean beauty is becoming a larger, faster-growing personal care category as sustainability shifts from a marketing claim to a buying criterion.