Confectionery Packaging Market Trends, Trade and Regional Data (2025-2035)

Based on insights from Towards Packaging, the global confectionery packaging market will likely grow from USD 11.44 billion in 2025 to around USD 15.73 billion by 2034, expanding at a CAGR of 3.6% over the 2025-2034 period.

Ottawa, Nov. 24, 2025 (GLOBE NEWSWIRE) -- The global confectionery packaging market reported a value of USD 11.44 billion in 2025, and according to estimates, it will reach USD 15.73 billion by 2034, as outlined in a study from Towards Packaging, a sister firm of Precedence Research. The confectionery packaging market is significant as it preserves product quality, improves brand identity, and drives sales via visual appeal and functionality.

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What is Meant by Confectionery Packaging?

Confectionery packaging is the specialised material, along with containers, used to protect and present sweets such as candy, chocolates, and gums. Its main functions are to keep the goods fresh and safe by protecting them from light, moisture, and contaminants, while it serves as a marketing tool via attractive design and branding. The essential drivers for the confectionery packaging market are rising user demand, growing choice for convenience and even sustainability, and innovations in many packaging materials and technology.

It protects many products from damage, extends shelf life, and even serves as a crucial marketing tool, with trends such as sustainability, convenience, along e-commerce-friendly solutions shaping its expansion and innovation. The increasing worldwide population and disposable income boost overall demand. At the same time, user lifestyles favor on-the-go options and also eco-friendly choices, which are thus spurred by technological advancements like smart packaging and new recyclable materials.

Major Private Industry Investments in the Confectionery Packaging Industry:

One Rock Capital Partners → Constantia Flexibles: One Rock acquired Constantia Flexibles, a major global supplier of flexible packaging (including food and confectionery applications), to bolster its operational footprint and innovation capacity.
Constantia Flexibles → Aluflexpack AG: Under One Rock’s ownership, Constantia bought a majority stake in Aluflexpack AG, expanding its capacity for high-barrier flexible packaging suited for food and confectionery.
Innovia Films – €70 million new capacity: Innovia invested €70 million to build an 8.8 m-wide co-extrusion line in Germany to produce thinner, more sustainable BOPP films used in candy wrappers.
Innovia Films – UK coater for sustainable films: Innovia inaugurated a new coater in the UK to produce lower-carbon, PVC-free films that can be used in flexible food and confectionery packaging.
Amcor – North America capacity expansion: Amcor committed a major investment to expand its printing, lamination, and converting capabilities in North America to serve flexible packaging markets, emphasizing “recycle-ready” materials.

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What are the Latest Trends in the Confectionery Packaging Market?

Growing Preference for Premium Products

It is propelled by increased disposable incomes along with a desire for "affordable luxury," leading to demand for sophisticated packaging. Consumers now associate elegant packaging with higher quality and even superior taste, fueling the usage of high-quality materials such as rigid boxes, foil stamping, and even matte finishes, with special features like ribbons and customized seasonal designs.

This shift impacts brands to invest in premium packaging to improve the overall product experience and also justify higher prices. Packaging is also engineered to be resealable, easy to open, and to provide protection during shipping, which is a major consideration for online purchases.

Shift Towards Sustainable Packaging Solutions

Consumers and regulations are driving a significant move toward eco-friendly packaging materials to reduce environmental impact. This includes the use of recyclable, biodegradable, and compostable materials like paper-based wrappers, plant-based films, and post-consumer recycled (PCR) content in plastic packaging. Brands are actively trying to eliminate problematic single-use plastics and are adopting mono-material designs to facilitate easier recycling processes.

Integration of Smart and Interactive Packaging Technologies

Brands are leveraging digital technology to enhance consumer engagement and supply chain transparency. The use of QR codes, Near Field Communication (NFC) chips, and Augmented Reality (AR) allows consumers to access detailed product information, brand stories, interactive experiences, and loyalty programs. Smart packaging also includes functional elements like freshness indicators and tracking sensors (such as sustainable RFID tags), which help monitor product quality and integrity throughout the supply chain.

What Potentiates the Growth of the Confectionery Packaging Market?

Expansion of E-Commerce via Technological Advancements

By driving the need for solutions which ensure product protection during transit, improve the consumer experience, and even address sustainability concerns. Confectionery items, being usually fragile or temperature-sensitive (especially chocolates), need more durable primary and then secondary packaging to withstand the various handling stages and also varying conditions of the e-commerce supply chain. These drives need rigid boxes, high-barrier films, and protective cushioning.

Advanced printing technologies, like digital printing, permit cost-effective, high-volume customization along with personalization of packaging, enabling brands to quickly adapt to seasonal demands or consumer trends.

More Insights of Towards Packaging:

Regional Analysis

Who is the Leader in the Confectionery Packaging Market?

North America leads the market due to high consumer need, strong economies, and an emphasis on both premium and sustainable alternatives. There is a growing consumer choice for environmentally friendly packaging, driving manufacturers to adopt compostable, recyclable, and lightweight materials. This need is funded by regulatory frameworks and infrastructure which encourage recycling. A strong culture of gifting during holidays, along with special occasions, boosts the need for premium, eye-catching, and even high-quality confectionery packaging.

U.S. Confectionery Packaging Market Trends

Key trends in the U.S. market include the strong need for sustainable and premium packaging, propelled by consumer preference for eco-friendly and even high-quality products. There is also a rising emphasis on flexible along with lightweight formats, advanced printing for many visual appeal, and "smart" features such as QR codes.

Canada Market Trends

Key trends in Canada's market include a growing need for sustainable and eco-friendly materials, driven by user preference and government initiatives. This is coupled with a shift towards convenient and even innovative packaging, like resealable pouches and smaller sizes, catering to consumers' need for portability and ease of use.

How is the Opportunistic Rise of Asia-Pacific in the Confectionery Packaging Industry?

The Asia-Pacific is experiencing a remarkable and opportunistic rise in the market, driven by major factors like rapid urbanization, growing disposable incomes, and also evolving consumer choices for premium, convenient, and even sustainable packaging solutions. Users are increasingly revealed to Western-style confectionery and are requiring diverse flavors and even indulgent treats.

And, there is a strong trend towards "better-for-you" (BFY) along with health-conscious options, like dark chocolate and sugar-free products, which need specific, usually innovative, packaging to highlight these attributes as well as ensure product integrity. The growth of online retail platforms has created a demand for durable and lightweight packaging which can withstand shipping while still being visually appealing upon arrival.

China Confectionery Packaging Market Trends

Key trends in China's market include a strong shift toward sustainable materials such as paper and bioplastics, driven by consumer need and government policy. There is also a rising demand for premium and even gift packaging that impacts high-quality aesthetics. Furthermore, the market is seeing a rise in flexible and lightweight packaging because of its cost-effectiveness and the growth of e-commerce, along with innovation in smart as well as interactive packaging solutions.

Japan Market Trends

Key trends in Japan's market include a rising need for eco-friendly materials and even small, convenient, and resealable plastic pouches. There is also a rise in the need for packaging that works with the consumer shift towards functional, healthier, and premium products, which includes items fortified with vitamins and fibre, and even unique options catering to tourism.

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Segment Outlook

Material Insights

Why did the Plastic Segment Dominate the Confectionery Packaging Market in 2024?

This is because of its versatility, low cost, and even lightweight properties, which are ideal for various formats such as flexible films and rigid containers. It offers excellent protection against moisture and oxygen, and extends shelf life, along with its durability, decreasing breakage during transport compared to glass. Plastic packaging is now less prone to breakage as well as splintering than glass, which is mainly important for products that require withstanding handling and distribution.

The paper & paperboard segment is growing fastest in the market during the forecast period. This is due to increased consumer need for sustainable, recyclable alternatives and the boom in e-commerce, which demands sturdy and lightweight packaging for shipping. This expansion is thus amplified by government regulations which restrict single-use plastics, driving brands to adopt eco-friendly paper-driven options to meet their sustainability goals. Many confectionery brands are utilizing paper-based packaging to improve their brand image, appealing to environmentally conscious users and then demonstrating their commitment to sustainability.

Product Type Insights

Why did the Biscuit Segment Dominate the Confectionery Packaging Market in 2024?

This is because of its high consumption as a convenient, wide appeal across demographics, on-the-go snack, and frequent need for fresh and innovative flavors and even formats. This drives the demand for packaging which preserves freshness, manages product integrity, and provides convenience, like flexible pouches and resealable bags, while also meeting requirements for sustainability. Biscuits are enjoyed by individuals of all ages, from children to adults, which led to a consistently high need and also reinforces their leading position in the snack market.

The chocolate segment is growing fastest in the market during the forecast period. This is due to its widespread popularity, the growth of premium and functional products, and even the increasing need for innovative, convenient, along sustainable packaging solutions. Key drivers involve consumer desire for gifting as well as indulgence, premiumization trends, and also the appeal of healthy options such as dark chocolate.

Packaging is evolving to meet these needs through features such as improved resealability, shelf-life, and environmentally friendly materials. Modern consumers look for convenience, which is met by packaging solutions such as resealable bags and single-serve formats.

Distribution Insights

Why did the Supermarket Segment dominate the Confectionery Packaging Market in 2024?

This is because of its role as a one-stop shop, which can effectively display a broad variety of products, offering convenience and accessibility to users. Supermarkets and hypermarkets, which accounted for a remarkable 47.2% revenue share in the worldwide confectionery market, have the physical space to stock different product lines, from mainstream snacks to the premium gifting items.

Supermarkets can provide extensive shelf space, which is vital for effective product placement and visibility. This enables for a diverse and even attractive display of all kinds of packaging, from small flexible pouches to a larger rigid box.

The confectionery stores segment is growing fastest in the market during the forecast period. This is due to increased user demand for both premium and functional treats, the growth of e-commerce and convenience retail channels, along with the demand for innovative, sustainable packaging which caters to these trends. Producers are investing in innovative packaging to meet new requirements for sustainability, like eco-friendly and recyclable materials. Packaging must certify product safety and shelf life, contributing to innovation in moisture-resistant and even temperature-resistant materials.

Recent Breakthroughs in the Global Confectionery Packaging Industry

In October 2023, Adapa started new PaperTwister(re) packaging for confectionery products. The latest twist-wrap solutions provide an easy-release feature that assists in delivering a seamless unwrapping experience for many customers, replacing typically sticky packaging. The packaging solution has been programmed to deliver the highest speeds of up to 2,300 pieces per minute.
In March 2023, Parkside started a new recyclable mono-polymer film. The new film possesses superior gas, oil, water, light, and UV barrier performance to extend good shelf-life performance and lessen food waste. The products are perfect for numerous food applications, including coffee, soup, and confectionery.

Top Companies in the Confectionery Packaging Market & Their Offerings:

International Paper Company: Offers paper-based and corrugated solutions primarily for bulk transport and large-format dry goods packaging.
Sonoco Products Company: Provides rigid paper cans and containers with barrier protection for preserving confectionery freshness and appeal.
WestRock Company: Supplies rigid boxes, cartons, and display packaging made of paperboard for product protection and retail visibility.
Crown Holdings, Inc.: Specializes in metal cans that provide superior light and oxygen barriers for preserving specific shelf-stable confectionery items.
Berry Global Group: Focuses on plastic-based packaging, including flexible films and rigid containers suitable for various confectionery items.
Amcor plc: Offers a wide range of innovative and sustainable flexible and rigid packaging solutions tailored for confectionery protection and shelf appeal.
Mondi plc: Provides sustainable paper and high-barrier plastic flexible packaging designed to preserve products while addressing environmental considerations.
DS Smith plc: Specializes in fiber-based corrugated packaging and displays for the transport, retail, and merchandising of confectionery products.
Sealed Air Corporation: Offers protective packaging materials primarily focused on food safety and e-commerce logistics rather than dedicated confectionery lines.
Smurfit Kappa Group: Provides extensive paper-based and corrugated options for innovative and sustainable transport and display packaging of confectionery goods.

Segments Covered in the Report

By Material

Plastic
Paper & Paperboard
Aluminium Foil
Glass
Metal

By Product Type

Chocolate
Biscuit
Cookies
Candy
Ice Creams

By Distribution

Retail Shops
Confectionery Stores
Supermarket
Hypermarket
Others

By Region

North America:
- U.S.
- Canada
- Mexico
- Rest of North America
South America:
- Brazil
- Argentina
- Rest of South America
Europe:
- Western Europe
  - Germany
  - Italy
  - France
  - Netherlands
  - Spain
  - Portugal
  - Belgium
  - Ireland
  - UK
  - Iceland
  - Switzerland
  - Poland
  - Rest of Western Europe
Eastern Europe
- Austria
- Russia & Belarus
- Türkiye
- Albania
- Rest of Eastern Europe
Asia Pacific:
- China
- Taiwan
- India
- Japan
- Australia and New Zealand,
- ASEAN Countries (Singapore, Malaysia)
- South Korea
- Rest of APAC
MEA:
- GCC Countries
- Saudi Arabia
- United Arab Emirates (UAE)
- Qatar
- Kuwait
- Oman
- Bahrain
- South Africa
- Egypt
- Rest of MEA

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About Us

Towards Packaging is a global consulting and market intelligence firm specializing in strategic research across key packaging segments including sustainable, flexible, smart, biodegradable, and recycled packaging. We empower businesses with actionable insights, trend analysis, and data-driven strategies. Our experienced consultants use advanced research methodologies to help companies of all sizes navigate market shifts, identify growth opportunities, and stay competitive in the global packaging industry.

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